SMARTRAC is a leading provider of RFID (Radio Frequency Identification) technology and IoT (Internet of Things) solutions. The company was founded in 2000 and is headquartered in Amsterdam, Netherlands. SMARTRAC has a global presence with offices in Europe, Asia, and the Americas. The company's core business is the production of RFID tags and inlays, which are used in a wide range of applications such as retail, healthcare, logistics, and industrial manufacturing. SMARTRAC's RFID technology enables businesses to track and manage their assets, inventory, and supply chain in real-time, improving efficiency and reducing costs. In addition to RFID technology, SMARTRAC also offers a range of IoT solutions, including sensors, software, and cloud-based platforms. These solutions enable businesses to collect and analyze data from their assets and operations, providing insights that can be used to optimize performance and improve customer experience. SMARTRAC is committed to sustainability and has implemented a number of initiatives to reduce its environmental impact. The company uses eco-friendly materials in its products and has implemented a closed-loop recycling program for its RFID inlays. SMARTRAC is also a member of the Sustainable Apparel Coalition, a group of companies working to reduce the environmental and social impacts of the apparel and footwear industry. Overall, SMARTRAC is a leading provider of RFID technology and IoT solutions, helping businesses to improve efficiency, reduce costs, and enhance customer experience. The company's commitment to sustainability and innovation makes it a valuable partner for businesses looking to stay ahead in today's rapidly changing business landscape.